Saturday, July 13, 2019

How To Get Rid of A Telemarketer For Good

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Hey Everyone!,


How To Get Rid of A Telemarketer

For Good

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You can’t just screen my calls using caller ID. How can you make me go away for good?


Even successful Telemarketers have an estimated 96 percent chance of being turned down, says one company


With odds so low, out of sheer desperation, we will be relentless in trying to keep you on the phone. You can’t just screen my calls using caller ID. If you don’t pick up, I mark your lead (our lingo for file) as “no answer,” and the system programs another call for a few days later. If my company does not have a large lead pool, you may get called as soon as 12 hours later. If you’re dealing with this kind of aggressive campaign, it’s actually better to answer than to let the phone keep ringing.


When you answer, I’ll try to sell the product to you using the Three Noes rule: Don’t let the customer go until she has said no three times during the phone call. After the first two noes, the client becomes more likely to spend money. If you don’t purchase the item, I will log everything you’ve said and suggest calling you back another time. These are logged as “callbacks”—tiny gold nuggets for telemarketers to follow up on. And thus, the cycle continues. Now that you know how I work, here’s how to make me go away for good. 


Don’t immediately hang up


If you do, I’ll mark your lead as “no answer”—the same status as if you had never picked up in the first place. Then I will call you back until I have a conversation with you. And if you hang up mid-conversation without an explanation, I will most likely call you back and claim that you got disconnected. 

Don’t engage me in any way

Interaction gives me the false hope that you may just need some convincing to buy my product. Do not ask any questions. Do not try to explain why you are not interested in the product. Do not show empathy, compassion, or any other human characteristic.

Stay cool—anger won’t help you

Remember, the computer chose your lead—I didn’t. If you scream at me because you’ve gotten called before, it’s likely I’ll just put you back into the lead pool to torture you. If you think I’m being rude, you can ask to speak to a manager. Despite what I might say, every business has a supervisor in the call room. 

Say the magic words

The most efficient way to get me to stop calling you requires that you say one sentence: “Please put me on your do-not-call list.” If I ask why, be polite—but firm—and repeat, “I want you to put me on your do-not-call list.” 

Seal my fate

Sign up on the National Do Not Call Registry (donotcall.gov), which makes it illegal for companies to contact you more than once.

The solution for getting rid of telemarketers may seem obvious, but it's mostly about the approach. By using those exact words and not making any of the mistakes previously mentioned, you don't give the caller anything to work with. The way you phrase your response can mean the difference between getting called all the time and getting rid of telemarketers efficiently. Make the right choices and you won't be bothered.

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Fake News measures to avoid and mitigate the risk of fake news

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Hey Everyone!,


Fake News

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Just as IT heads take precaution against security attacks, marketing heads need to take measures to avoid and mitigate the risk of fake news


In the digital economy, producing and distributing content in form of blogs, music, pictures, videos and lists, has become quick, easy and cheap. People are writing millions of blogs and uploading videos on YouTube. Moreover companies like Google, Facebook, WhatsApp and Twitter act as catalysts that aggregate information from millions of sources to distribute it to billions of people. Day by day, smartphones and data is getting cheaper, enabling people to consume and distribute information as and when they find time. Digital revolution has made people more informed. With more information, they can make better decisions.
But what if, this information becomes misinformation? False information can change the way people look at the world, can create doubts in their minds and mislead them to make the wrong choices. This is the negative side of the digital revolution, which is popularly now known as “fake news”. Fake news is fabricated news, which has no factual basis, but is packaged and presented as being factually accurate. Interestingly, technologies such as Photoshop, lip syncing, virtual reality and video editors can help create baseless facts. Once ready, social bots can help ensure fake news goes viral.
There are several reasons fake news gets traction as real news. The fake news websites look exactly like trusted news sources. Facebook and Twitter's algorithm-driven newsfeed blurs the line between personal status updates, news articles and ads.
User-created videos on Facebook and YouTube are not vetted before they reach a wide audience. Sometimes, evidence-free stories appear on Google News since the feed is basically created on the shear number of people reading it.
WhatsApp messages and video forwards are circulated widely without anyone taking the time to check their veracity. That's how vulnerable people fall prey to fake news.
Fake news such as, rumours of former Prime Minister Atal Bihari Vajpayee's death, involvement of the US Presidential election candidate Hillary Clinton in a child sex ring based out of a pizza restaurant, closure of messaging app Snapchat, Starbucks coupon offering people of colour a free drink, and so on, are a few examples that have caused emotional setbacks, reputational damage, monetary losses and brand image crisis.
But why are there some people out there who create fake news at all. How do these "news" websites make money? Two most obvious answers to this question are page views and propaganda.

Page Views
Blogs make money by selling ads. Each website has multiple ad units and is paid on the basis of the number of ad impressions. To get more ad impressions, websites need more page views. And for that they need content that would attract more clicks. For this, articles and blogs are created with catchy headlines on topics related to celebrity gossips, astrology, scandals, food, politics, movies, business, health, so on and so forth. To get more clicks, the content creation process has started slanting towards speed of content creation than accuracy of the content.
Propaganda

Multiple bloggers are funded by an organisation with an agenda like, damaging the reputation of a brand or person, spreading hatred or violence, influencing voters during an election, creating noise around a subject, and so on.
They focus on systematic multiplication of information reflecting the views around a concept, opinion or cause. These blogs spread through social bots and when people find something popular with many likes and shares, they take its veracity for granted and share it further. When a topic is trending on multiple channels, even reputed journalists, bloggers and influencers get misled and information from fake channels enters trusted channels. In this case, fake news creates doubts in the mind of the people and manipulates their perceptions.

Marketers have always been aware and break their backs to get the right media coverage about their brands. They use social media channels, blogs and content marketing to gain mindshare. Now, they also need to be ready with their fire extinguishers, when fake news plagues their brands and stand to impact their customers’ trust. Few precautionary steps that marketers can take to combat fake news are as follows:
1. Ensure brands’ ads don’t appear on fake sites

You are known by the company you keep’. If a brand runs its advertisements on fake news websites, it's very easy to create wrong perceptions. Marketers need to direct their partner ad networks to not run their brands’ ads on fake news websites. Moreover, they should ask for and analyse ad networks’ reports to understand all the publications where their ads appear.
2. Set up alerts for online mentions of the brand

Google Alerts notifies a person everytime their 'alert' word or news item is mentioned online. Setting a Google Alert or similar alerts for brands can help marketers stay on top of the news cycle and get notified immediately in case misleading information is being spread about their brand(s). Any delay can make it difficult to douse the fire.
3. Respond effectively when a fake news story breaks

Marketers need to have a crisis communication and management plan in place for any untoward disaster. This will help in limiting the damage caused by fake news or any other crisis.
4. Develop relationships with reputable media channels

When fake news about your brand, its product or leadership is being spread, a solid relationship with reputable news organisations and websites could help mitigating the risk and damage. Updates from trusted websites can add more credibility to marketers’ message around ignoring the fake news.
5. Educate employees, customers and partners

From the word go, create the right messages to inform brand's employees, customers and partners, about the fake news. Keeping these shareholders in the loop will ensure there is no panic or confusion. The positive word might spread too, controlling the reputation damage.
Chris Anderson, the author of internet classics – The Long Tail and Free, said, "Your brand isn’t what you say it is, it’s what Google says it is." In today’s era, the way IT (information technology) heads within a company take precautionary measures to avoid and mitigate security attacks, marketing heads need to take precautionary measures to avoid and mitigate the risk of fake news.

Hope You Enjoyed Reading This.
“Do you agree or Disagree or Have any other ideas?Please Share your thoughts in the comments below as I learn just as much from you as you do from me!”

Bye for Know

Sameer



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Thursday, July 11, 2019

Signs That Your Computer Is Being Spied, What To Do About It

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Hey Everyone!,



Signs That Your Computer Is 


Being Spied 


What To Do About It


auracompletesolutions.blogspot.com


Even if you’re not a CEO or government official, hackers may be out to steal your private information. Here are the signs that you might be under attack, and what to do about it.


What is spyware?


“Spyware is any piece of software that collects and transmits information without the user’s consent and with covert methods,” shares Steven Solomon, co-founder and CTO of Arcutek. It is used to gather information on a target, usually passwords, credit card, and financial information, system files, and, in extreme cases, keylogging and screen capture, he says.

Your computer starts running slower


If your computer suddenly starts taking forever to turn on or open up applications, that could be a symptom of malware infection, especially a worm or a Trojan horse, warns Sophie Miles, CEO and co-founder of elMejorTrato.com. “This happens because malicious software consumes too many CPU resources, which overloads your computer and causes it to run much slower than normal,” she says. However, computers can be slow for a host of other reasons, including lack of maintenance, full hard disk, overheating of the processor, and more, so it’s not a definitive sign that it has a bug

Your fans go into hyper speed

“One the simplest ways to tell if a machine or mobile device has spyware, crypto-mining malware, or other viruses that consume processing power is paying attention to the physical temperature and battery life of the machine,” says Bill Siegel, founder of Coveware. So if your phone suddenly needs to be charged three or four times a day, its fan is running more than half the time, and it is always hot in your pocket or handbag, this can be a sign that malware is running and burning a significantly higher amount of CPU power. 

You used a stranger’s USB drive


Just like you wouldn’t eat food you found sitting in a library or other public place, don’t pick up any old USB memory stick and put it into your computer, advises Mike Bradshaw from Connect Marketing. And, if other people have access to your computer, whether it’s co-workers or the person sitting next to you at a Starbucks, always check to see if any mysterious drives have been plugged in without your knowledge while you were away from your machine.

Your webcam randomly starts recording

If your webcam or microphone turns on by itself that could be a sign of an infection, says David Geer from Geer Communications. And spies aren’t only trying to see you in an uncompromising position, hackers will try to catch your various passwords as you type them in. 

Unknown sending and receiving

Another indicator that someone else is controlling your computer? “Blinking send and receive lights when your computer is idle is a warning sign,” says Jack Vonder Heide, president of Technology Briefing Centers, Inc.

Your apps act up

“A known approach to data collection is injecting attacker code to the target application,” says Lindsay Hull, Senior Strategist at Zer0 to 5ive. The result is an app may run slowly or crash frequently. 


You start seeing more pop-up ads

“If all of a sudden you have browser add-ins or plug-ins you don’t remember installing, your machine may be infected,” says Richard Ford, PhD, chief scientist at Force point. “Often, these add-ins help an attacker monetize their access to your machine. Similarly, if the web now seems full of pop-up advertisements, you may be infected.”

Your homepage changed

“If you open your web browser and are taken to an unfamiliar page instead of your normal homepage, or if you type a search term into your browser, and another browser pops up with a list of websites for your search term, this could be a sign of spyware,” says Stacy M. Clements of Milepost 42. “This is especially true if you realize your browser settings have been modified and you are unable to change the settings.”

Mysterious tools show up

“Other signs of potential spyware are files appearing on your computer, or toolbars and tray icons that you didn’t install suddenly showing up,” Clements says. You may also find that your antivirus software or some system tools on your computer are unresponsive or don’t work properly. 

Websites suddenly stop responding

“I’m not talking about one or two websites but multiple ones that aren’t related,” Trave Harmon, Triton Computer Corporation says. And if your co-workers or other people on your same network aren’t having any problems accessing these same sites, that’s even more of a red flag.

You get a warning

“If an anti-virus warning pops up, don’t ignore it,” says Adam Dean, security specialist at GreyCastle Security. And don’t presume it has removed the virus, either. “If you see a malware detection by anti-virus software, assume it’s letting you know you have an issue, not that it has deleted the virus,” he says.

You ignore updates

“Regularly updating your devices and its software helps ensure they are armed with critical patches that protect against bugs or flaws in their operating systems that cybercriminals can leverage,” says Gary Davis, chief consumer security evangelist at McAfee. “Though it’s tempting to skip out on these updates or put it off for a few days or even a few weeks, taking a few minutes to download them means you aren’t recklessly leaving your devices open for hackers.” 

Prevention is the best defense


The best way to avoid infection is to have a solid, reputable antivirus/antimalware program installed in your computer, says Troy Wilkinson, CEO of Axiom Cyber Solutions. Fortunately, even advanced antivirus/anti malware solutions are not expensive. “These cost just a couple of dollars a month, so there really is no valid reason not to use one. But if you get infected, spyware can run hidden in the background, silently collecting your information and could cost you hundreds or thousands in the long run.”

What Else To Fix It

“Malicious software removal, including spyware, is part science and part art; it’s always tedious and never reliable,” says Greg Scott, cyber security expert and author. 

One popular fix is to run a Windows System Restore to revert your system back to a date just prior to when you started noticing the virus symptoms. “Unfortunately, some sophisticated spyware also corrupts the restore points, so this is not a universal fix,” Scott says.

Another popular fix is downloading, installing, and running a second antivirus package, like Malwarebytes, which is free to download and offers a manual scan. “Unfortunately, since the system is already compromised, it may not be possible to download and install yet another software package. And if this is a new spyware attack, antivirus solutions may not find it because its signature is unknown,” Scott explains. “Instead, it’s often more effective to make backup copies of all documents, scan those to make sure they’re clean, then wipe and rebuild the problem system.” 

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Tuesday, July 2, 2019

Abbreviations

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Hey Everyone!,


    What Do These Abbreviations 


    Mean And What is there Origin 

                                    

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We use these abbreviations all the time without realizing what they mean (and that some of them actually don't even make sense).

No.


When it comes to confusing abbreviations, our No. 1 question is: Why is “No.” the abbreviation for “number,” since there’s no “O” in the word? Well, there may not be an “O” in “number,” but there is one in the Latin word numero, which is where the English word comes from. The “No.” abbreviation actually comes from a symbol meaning “number” (also derived from numero) that depicted a capital N with a miniature O, often as a superscript (Nº). Over time, the signal morphed into a regular N and O.

Lb


How did the letters “L” and “B” get to be the abbreviation for “pound,” a word that contains neither of those letters? It has to do with the origins of the word. The English word “pound” originates from Latin, specifically from an ancient Roman unit of measurement called a Libra pondo, meaning “a pound by weight.” “Pondo” became the English word “pound,” while the “Libra” provided the origin for the “lb” abbreviation. This is also the reason that the abbreviation for the British currency, pound, resembles an L.

Oz


The abbreviation “oz” for “ounces” may make a bit more sense than “Lb” for “pound,” but it’s still a little perplexing. Where does the “Z” come from? Well, the word “ounces,” just like its big cousin “pounds,” originates from a Latin word. The Roman empire called an ounce uncia. As uncia evolved through the other Romance languages, it became unce in Anglo-French, leading to the English ounce. In Medieval Italian, the word was onza, which is where the “Z” in the abbreviation comes from.

A.M. and P.M.


Here’s another prime example of American abbreviations that are Latin in origin. Most people use “A.M.” and “P.M.” every day to refer to different times, without any idea what they stand for—and understandably so. A.M. stands for ante meridiem, or “before noon,” while P.M. stands for post meridiem, meaning (you guessed it) “after noon.” “Post,” meaning “after,” is a very familiar Latin loanword that we use all the time; we just may not realize that it’s the “P” in P.M., too.

PIN


When an ATM asks for your PIN, you know that this means the machine needs a four (or more)-digit number to identify your account. But do you know what “PIN” actually means? The three letters stand for “personal identification number.” We have a Scottish engineer named James Goodfellow to thank for this technological innovation; Goodfellow received a patent for an automatic cash machine, with a PIN pad, in 1966. So now you know that if you talk about your “PIN number,” you’re saying “personal identification number number.” The “PIN” abbreviation already has the word “number” embedded in it. (Bonus abbreviation: ATM stands for “automated teller machine.”) Here are some more phrases you’re using that are actually redundant.

CC


We see this handy little pair of letters whenever we send an email and know that it’s a super-simple way to send a message to someone who isn’t the primary recipient. But how many of us know exactly what it means? Well, it’s short for “carbon copy” and references the technique of printing an identical copy of a typewritten document onto carbon paper, dating back to the late 19th century. According to Merriam-Webster, the use of “CC” as a verb, meaning to add a recipient to an email, began in 1983. “BCC” stands for “blind carbon copy”; if you BCC a message, it means that you can send it to someone else without the primary recipient seeing.

USB


USB ports help us charge our phones, share computer screens, and access our files on any computer thanks to flash drives. We might take the USB technology for granted, including the fact that the abbreviation stands for “Universal Serial Bus.” If you’re wondering what buses could possibly have to do with computer gadgets, it’s not that kind of bus. In computer-speak, a bus is a set of conductors that creates a transmission path. The company Intel produced the first integrated circuits that could support USB technology in 1995.

Et al.


This abbreviation, most often used to list a group of people without naming every single name, comes from the Latin phrase et alia. The phrase means “and others,” which explains why it’s used in scholarly articles to represent the other authors of a work besides the primary one. The Latin word alia is actually where our word for a false name, “alias,” comes from. This abbreviation is a little tricky punctuation-wise, because the “et” in et al. is not actually an abbreviation. Only the “al” needs a period after it. Here are some more punctuation mistakes even smart people make.

CV


During your most recent job search, you may have come across this term, which basically means a slightly fancier, more in-depth resume. Sure enough, the letters “CV” come from Latin; they’re short for curriculum vitae. This phrase translates to “course of life.” Now that’s one way to think of a resume—it certainly makes it sound less commonplace! The use of this phrase with reference to job applicants first appeared in the early 1900s, according to Merriam-Webster.

MO


If you’ve ever described someone’s mannerisms or habits by saying, “That’s just his MO!” without knowing what the M and the O stand for, you’re not alone. It comes from the Latin modus operandi, meaning “method of operating,” and was originally used to describe the behavior of criminals (and sometimes still is). 

SIM


If you have a cell phone, it most likely uses a SIM card that allows you to connect to the network. But these cards also carry unique information about each cell user, which is why SIM stands for “Subscriber Identity Module.” Since the SIM card holds specific information about the user, it provides a way for the network to distinguish individual subscribers. The first SIM card appeared with the debut of GSM (Global System for Mobile communications) technology in 1991.

Mrs.


This is another confusing abbreviation with a stray letter that doesn’t seem to belong there. Where does that “R” come from? And…what exactly is “Mrs.” short for anyway? While today we pronounce it as “missus,” it originally stood for mistress. This word, dating all the way back to Middle English, was the female counterpart to “master” and simply referred to the primary woman in a household, or a female caretaker. As the connotations of the word “mistress” evolved into the late 18th century to be…less positive, “missus” became the primary word for the woman of a household instead, though the abbreviation with the R remained.

Stat


When you spill something and yell, “I need some paper towels, stat!”, you’re speaking Latin, and you may not even realize it! “Stat” is short for statim, the Latin word for “immediately.” 
Hope You Enjoyed Reading This.

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