How To Get Rid of A Telemarketer For Good

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Hey Everyone!,

How To Get Rid of A Telemarketer

For Good

You can’t just screen my calls using caller ID. How can you make me go away for good?

Even successful Telemarketers have an estimated 96 percent chance of being turned down, says one company

With odds so low, out of sheer desperation, we will be relentless in trying to keep you on the phone. You can’t just screen my calls using caller ID. If you don’t pick up, I mark your lead (our lingo for file) as “no answer,” and the system programs another call for a few days later. If my company does not have a large lead pool, you may get called as soon as 12 hours later. If you’re dealing with this kind of aggressive campaign, it’s actually better to answer than to let the phone keep ringing.

When you answer, I’ll try to sell the product to you using the Three Noes rule: Don’t let the customer go until she has said no three times during the phone call. After the first two noes, the client becomes more likely to spend money. If you don’t purchase the item, I will log everything you’ve said and suggest calling you back another time. These are logged as “callbacks”—tiny gold nuggets for telemarketers to follow up on. And thus, the cycle continues. Now that you know how I work, here’s how to make me go away for good. 

Don’t immediately hang up

If you do, I’ll mark your lead as “no answer”—the same status as if you had never picked up in the first place. Then I will call you back until I have a conversation with you. And if you hang up mid-conversation without an explanation, I will most likely call you back and claim that you got disconnected. 

Don’t engage me in any way

Interaction gives me the false hope that you may just need some convincing to buy my product. Do not ask any questions. Do not try to explain why you are not interested in the product. Do not show empathy, compassion, or any other human characteristic.

Stay cool—anger won’t help you

Remember, the computer chose your lead—I didn’t. If you scream at me because you’ve gotten called before, it’s likely I’ll just put you back into the lead pool to torture you. If you think I’m being rude, you can ask to speak to a manager. Despite what I might say, every business has a supervisor in the call room. 

Say the magic words

The most efficient way to get me to stop calling you requires that you say one sentence: “Please put me on your do-not-call list.” If I ask why, be polite—but firm—and repeat, “I want you to put me on your do-not-call list.” 

Seal my fate

Sign up on the National Do Not Call Registry (donotcall.gov), which makes it illegal for companies to contact you more than once.

The solution for getting rid of telemarketers may seem obvious, but it's mostly about the approach. By using those exact words and not making any of the mistakes previously mentioned, you don't give the caller anything to work with. The way you phrase your response can mean the difference between getting called all the time and getting rid of telemarketers efficiently. Make the right choices and you won't be bothered.

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Sameer

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Fake News measures to avoid and mitigate the risk of fake news

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Fake News

Just as IT heads take precaution against security attacks, marketing heads need to take measures to avoid and mitigate the risk of fake news

In the digital economy, producing and distributing content in form of blogs, music, pictures, videos and lists, has become quick, easy and cheap. People are writing millions of blogs and uploading videos on YouTube. Moreover companies like Google, Facebook, WhatsApp and Twitter act as catalysts that aggregate information from millions of sources to distribute it to billions of people. Day by day, smartphones and data is getting cheaper, enabling people to consume and distribute information as and when they find time. Digital revolution has made people more informed. With more information, they can make better decisions.

But what if, this information becomes misinformation? False information can change the way people look at the world, can create doubts in their minds and mislead them to make the wrong choices. This is the negative side of the digital revolution, which is popularly now known as “fake news”. Fake news is fabricated news, which has no factual basis, but is packaged and presented as being factually accurate. Interestingly, technologies such as Photoshop, lip syncing, virtual reality and video editors can help create baseless facts. Once ready, social bots can help ensure fake news goes viral.

There are several reasons fake news gets traction as real news. The fake news websites look exactly like trusted news sources. Facebook and Twitter's algorithm-driven newsfeed blurs the line between personal status updates, news articles and ads.

User-created videos on Facebook and YouTube are not vetted before they reach a wide audience. Sometimes, evidence-free stories appear on Google News since the feed is basically created on the shear number of people reading it.

WhatsApp messages and video forwards are circulated widely without anyone taking the time to check their veracity. That's how vulnerable people fall prey to fake news.

Fake news such as, rumours of former Prime Minister Atal Bihari Vajpayee's death, involvement of the US Presidential election candidate Hillary Clinton in a child sex ring based out of a pizza restaurant, closure of messaging app Snapchat, Starbucks coupon offering people of colour a free drink, and so on, are a few examples that have caused emotional setbacks, reputational damage, monetary losses and brand image crisis.

But why are there some people out there who create fake news at all. How do these "news" websites make money? Two most obvious answers to this question are page views and propaganda.

Page Views

Blogs make money by selling ads. Each website has multiple ad units and is paid on the basis of the number of ad impressions. To get more ad impressions, websites need more page views. And for that they need content that would attract more clicks. For this, articles and blogs are created with catchy headlines on topics related to celebrity gossips, astrology, scandals, food, politics, movies, business, health, so on and so forth. To get more clicks, the content creation process has started slanting towards speed of content creation than accuracy of the content.

Propaganda

Multiple bloggers are funded by an organisation with an agenda like, damaging the reputation of a brand or person, spreading hatred or violence, influencing voters during an election, creating noise around a subject, and so on.

They focus on systematic multiplication of information reflecting the views around a concept, opinion or cause. These blogs spread through social bots and when people find something popular with many likes and shares, they take its veracity for granted and share it further. When a topic is trending on multiple channels, even reputed journalists, bloggers and influencers get misled and information from fake channels enters trusted channels. In this case, fake news creates doubts in the mind of the people and manipulates their perceptions.

Marketers have always been aware and break their backs to get the right media coverage about their brands. They use social media channels, blogs and content marketing to gain mindshare. Now, they also need to be ready with their fire extinguishers, when fake news plagues their brands and stand to impact their customers’ trust. Few precautionary steps that marketers can take to combat fake news are as follows:

1. Ensure brands’ ads don’t appear on fake sites‘

You are known by the company you keep’. If a brand runs its advertisements on fake news websites, it's very easy to create wrong perceptions. Marketers need to direct their partner ad networks to not run their brands’ ads on fake news websites. Moreover, they should ask for and analyse ad networks’ reports to understand all the publications where their ads appear.

2. Set up alerts for online mentions of the brand

Google Alerts notifies a person everytime their 'alert' word or news item is mentioned online. Setting a Google Alert or similar alerts for brands can help marketers stay on top of the news cycle and get notified immediately in case misleading information is being spread about their brand(s). Any delay can make it difficult to douse the fire.

3. Respond effectively when a fake news story breaks

Marketers need to have a crisis communication and management plan in place for any untoward disaster. This will help in limiting the damage caused by fake news or any other crisis.

4. Develop relationships with reputable media channels

When fake news about your brand, its product or leadership is being spread, a solid relationship with reputable news organisations and websites could help mitigating the risk and damage. Updates from trusted websites can add more credibility to marketers’ message around ignoring the fake news.

5. Educate employees, customers and partners

From the word go, create the right messages to inform brand's employees, customers and partners, about the fake news. Keeping these shareholders in the loop will ensure there is no panic or confusion. The positive word might spread too, controlling the reputation damage.

Chris Anderson, the author of internet classics – The Long Tail and Free, said, "Your brand isn’t what you say it is, it’s what Google says it is." In today’s era, the way IT (information technology) heads within a company take precautionary measures to avoid and mitigate security attacks, marketing heads need to take precautionary measures to avoid and mitigate the risk of fake news.

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“Do you agree or Disagree or Have any other ideas?Please Share your thoughts in the comments below as I learn just as much from you as you do from me!”

Bye for Know

Sameer

There’s more to that

If you’re looking for more,Please subscribe to my blog by clicking on Subscribe in a reader the icon or Subscribe via Email by submitting your email id on the side bar ;)

Digital economy,digital revolution,Fake News,Influencers, media channels,Photoshop,social media,Technology,optimize

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